The Kunstmatrix
Berlin, March 24th, 2011 - Dr. Jan Brockmann, former director of The National Museum Of Contemporary Art in Oslo: "The Kunstmatrix opens up new and promising possibilities for the virtual presentation of art."
Since 2009, the virtual exhibition portal kunstmatrix.com has provided galleries, museums and auction houses with versatile solutions for high-quality presentation of their art on the Internet. "Google's Art Project or the VIP Art Fair show that the art world slowly realizes that it pays to display art in high resolution and in 3D, and that the need for professional presentation exists," says Christoph Lauterbach, Kunstmatrix CEO. "The exploration of the hardly developed Internet has finally begun."
The Kunstmatrix has established a unique position with proven expertise. It provides dynamic access to the arts for both its clients and the visitors to their exhibitions. Within an exhibition, every visitor can move freely and find and define his own point of view – closing in on the works of art and circling around them.
The curator on the other hand can alter or expand the exhibition at any given time. A flexible basic architecture and software allow for an active and dynamic approach to the concept of exhibitions.
"Google Art Project focuses on the past and thus loses touch with art's particular nature – rather than engaging with the work of art, they just put Google's Street View technology in a museum," Kunstmatrix CEO Hartwig Bentele explains. "You are shepherded through a static museum. No later change in its architecture or in its exhibitions can be incorporated."
The Kunstmatrix provides a diverse community – ranging from individual artists to big museums and online fairs – with tools to actively design their exhibitions, including whole-room, video and sound installations. It offers a flexible response to an exhibition's characteristics, making later alterations and rehangs possible and easy. Exhibitions can be documented, planned and presented.
Not limited to the Old Masters and the mere consumption of the well-known, visitors enter a vivid artistic cosmos full of discoveries.
"This latest revolutionary novelty - the high-quality virtual presentation of art – has been our business since 2009. In the field of the professional, active presentation of art on the Internet, we entered the future two years ago," says Lauterbach.
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