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(Online-Artikel.de) - Cross-cultural training: a waste of time, money and efforts?

Expatriate failure is defined in literature in a variety of ways with intentions to leave listed prominently. Intentions to leave can be caused by a number of reasons, e.g. cultural adjustment, poor management and productivity, difficulties coping with stress and relational capabilities. Bhaskar-Shrinivas et al. (2005) concluded that cultural adjustment is the strongest determinant of disengagement and withdrawal decisions (= expatriate failure) in their study of nearly 8,500 expatriates. It then seems obvious that efforts should be directed to enhance the cultural adjustment of expatriates. What better method to use than cross-cultural training?

Unfortunately the situation is not that simple. Recent research in 2006 suggested that technical training and current cross-cultural training programmes do not seem to address expatriate failure at all (Pires et al., 2006). Some researchers use harsher words and described the cross-cultural training provided by most multinationals as insufficient and incomplete (Waxin & Pannacio, 2005).

Cross-cultural training has long been the prime tool used for facilitating effective cross-cultural communication and interaction (Zakaria, 2000). Cross-cultural training was defined in early literature as any procedure used to increase an individual's ability to cope with and perform well in a new cultural environment. Zakaria (2000) saw cross-cultural training as enabling the transition from a home based management mode towards a more culturally appropriate mode. Amongst other things, it strives to ease dealing with unexpected events and culture shock in new environments. It should reduce the uncertainty in cross-cultural interactions and enhances the expatriates' coping ability by reducing stress levels. Kupka and Kennan (2003) identified five relevant factors influencing the selection of intercultural training methodology: (1) degree of training rigour or 'cognitive involvement'; (2) cultural novelty (similarity between the individual's native culture and the new culture; also described in the literature as cultural distance, culture barriers, or cultural toughness; (3) degree of interaction required in the host culture; (4) available training methods and (5) duration of intercultural training relative to the degree of interaction and culture novelty.

For the most part, host country nationals are not considered as a target for intercultural training and, in general, the paradigm for cross-cultural training is still that it is only the expatriate's characteristics that affect the adjustment process. However, there seems to be more recognition these days for the role of host country nationals in cross-cultural training of expatriates. Host country nationals can be considered as experts with inside cultural knowledge and proper preparation of host country nationals can also ease the transition for the expatriate. Involvement of host country nationals in the design of cross-cultural training programs is, therefore, essential.

This seems clear and logical; however, the crux of the problem relates to the trainability (and/or suitability) of expatriates to undertake overseas assignments. Certain traits and attitudes are predictors of problematic assignments. Expatriate selection procedures could identify traits in expatriates that are bound to cause some kind of problems in later years. In particular, ethnocentric attitudes of expatriates have been found to be dysfunctional of mutual relationships between expatriates and host country workforce. Caligiuri et al. (2001) suggested that stereotyping may lead to over-generalizations about host country nationals (and have negative effects). For instance, individual traits may be inappropriately assessed because of stereotyping and this obviously has consequences for cross-cultural interaction. Hence Caligiuri et al. (2001) suggested that the development of realistic expectations prior to global assignments is highly important and was likely to be facilitated by appropriate cross-cultural training. They recommended tailoring cross-cultural training programs explicitly to the individual expatriate's situation in order to provide the maximum relevance.

In summary; cross-cultural training programs may ad value to expatriate assignments when proper expatriate selection procedures are in place and training addresses the prime cause of expatriate failure; maladjustment. Host country nationals play a potential role in cross-cultural training programs in a variety of roles. Their expertise may be utilized in identifying specific work-interaction demands in order to optimize expatriate performance.

Dr. Ben van den Anker MBA

Dr. B.J.L. van den Anker received his PhD in Business and Management from the International Graduate School of Business of the University of South Australia. Dr. van den Anker hails from the Netherlands and has extensive experience living and working in SE Asia. His (I)HRM and cross-cultural consultancy assignments focus primarily on western-Asian contexts. He can be contacted at vandenanker@yahoo.com.

References:
Bhaskar-Shrinivas, P., Shaffer, M.A. and Luk, D.M. (2005). Input-based and time-based models of international adjustment: meta-analytic evidence and theoretical extensions. Academy of Management Journal, 48(2), 257-281.

Caligiuri, P.M., Philips, J., Lazarova, M., Tarique, I., and Burgi, P. (2001). The theory of met expectations applied to expatriate adjustment: the role of cross-cultural training. International Journal of Human resource Management, 12(3), 357-72

Kupka, B. and Kennan, W.R. (2003). Towards a theory based approach for intercultural communication training. Intercultural communication studies, XII-2.

Pires, G., Stanton, J. and Ostenfeld, S. (2006). Improving expatriate adjustment and effectiveness in ethnically diverse countries: marketing insights. Cross Cultural Management: An International Journal, 13(2), 156-170.

Waxin, M.F. and Panaccio, A. (2005). Cross-cultural training to facilitate expatriate adjustment: It works! Personnel Review, 34(1), 51-67.

Zakaria, N. (2000). The effects of cross-cultural training on the acculturation process of the global workforce. International Journal of Manpower, 21(6), 492-510.